FPT AdTrue runs its own programmatic exchange, taking every bid request to a rendered ad in under 100 milliseconds across web, in-app, video and CTV. Built, operated and supported by our own team, backed by FPT Corporation.
Illustrative auction · buyer names are placeholders
Founded in Hanoi, invested by FPT Corporation
Publisher and advertiser partners worldwide
Countries reached through the network
Engineers, ad ops and account staff in-house
Real-time bidding sells one impression at a time. Every time someone opens a page or an app screen, that single ad slot is put up for auction, priced by the buyers who want that exact person, and filled. All of it happens inside the time it takes the rest of the page to load.
A reader opens the page. One ad slot becomes available for one person, once.
AdTrue packages what buyers are allowed to know: country, device, app or site, page context, format, consent status. No names, no personal identity.
Demand partners and direct deals evaluate the request against their campaigns and return a price or pass. Anything slower than the timeout is simply not counted.
The highest bid wins and pays just above the runner-up. Floors, deal priorities and brand-safety rules are applied before the winner is picked.
The winning creative is returned and drawn into the slot. The reader sees one ad; the publisher earns one price set by competition.
Every outcome feeds floor pricing, bid shading and traffic-quality models, so the next auction for the same inventory starts smarter.
Where AdTrue sits
Anyone can put a tag on a page. The difference shows up in who controls the auction, who answers when something breaks, and how much of the price survives the trip from buyer to publisher.
The bidder, ad server, reporting layer and optimization models are built and operated in-house on backbone systems we own. That means pricing logic we can explain line by line, and changes shipped in days rather than filed as a ticket with a vendor in another timezone.
Compared with:reselling another platform's inventory under a new logo.
Local teams sit with local publishers in the same city, speaking the same language and working the same hours, while the demand side reaches buyers across more than 100 countries. Regional supply gets treated as a first-class market instead of a rounding error on someone else's dashboard.
Compared with:a support address and a help-center article.
Invalid traffic, misdeclared inventory and unsafe context are screened pre-bid, so buyers do not pay for impressions that will be clawed back later and publishers are not judged by traffic they never wanted. Clean supply is what keeps bid density high over time.
Compared with:discovering the problem in next month's discrepancy report.
Beyond ad serving, the group builds and publishes mobile apps and games, and manages channels for content creators and enterprises. A publisher can monetize, grow the product, and distribute content without assembling three separate vendors.
Compared with:monetization as the only conversation on the table.
Bid-level reporting shows what was requested, what was bid, what cleared and what was deducted. Floors and unified pricing rules are yours to set, per format and per market, with the effect visible in the next day's numbers rather than at the end of the quarter.
Compared with:a single blended eCPM and a monthly statement.
Reach by market, language, device, app category, page context, time of day and behavioural segments, then cap frequency so the same person is not bought five times.
Bring back people who visited, installed or abandoned, and extend to audiences that behave like your best customers.
Allow and block lists, category exclusions, viewability thresholds and pre-bid IVT filtering applied before a single impression is paid for.
Spend, impressions, viewability, clicks, installs and post-install events in one dashboard, exportable and reconcilable against your own tracker.
Lock premium placements through PMP or programmatic guaranteed when open auction is not the right instrument.
Run campaigns yourself, or hand the optimization to a local team that reports in your language.
Open auction, private deals and direct campaigns compete on the same impression instead of taking turns in a waterfall.
Unified pricing rules per format, geography and device, tuned continuously rather than set once and forgotten.
One integration covering display, native, in-stream video via VAST, rewarded and interstitial in-app, and CTV.
Fallbacks and passbacks handled so an unsold impression still earns, without stacking heavy tags that slow your pages.
Help reading violation notices, fixing ads.txt and inventory declarations, and keeping accounts in good standing.
Clear statements, predictable schedules, and a named contact who picks up the phone.
Display · web and app
Display · desktop web
Full-screen in-app video
VAST · pre, mid and post-roll
Non-skippable, living-room screens
Styled to the host page
Global DSPs, regional buyers, direct advertisers and in-house deals bid on the same inventory. Which of them show up depends heavily on the market your audience sits in, and we would rather say that out loud than let a forecast do the talking.
Tell us your inventory or your campaign goal. We review the fit and show the demand or supply you can realistically expect.
Tags, SDK or server-side connection, with our engineers on the call. Most publishers are live inside a few days.
A short test period to set floors, formats and targeting against real auction data instead of assumptions.
Expand formats and markets with a named account manager and reporting you can audit.
Send the form and a person from the Hanoi team replies within one business day with next steps, not a brochure.